Ed Ruscha That Was Then, This Is Now For Sale

Edition

Edition of 75 + 12 APs + second run edition of 11

Ed Ruscha’s That Was Then, This Is Now captures the slippery nature of time and memory through a deceptively simple phrase. Rendered in his signature typographic style, the work presents a statement that is both universally familiar and quietly profound. With its clean composition and deadpan delivery, the piece invites viewers to reflect on change - personal, cultural, or historical - without sentimentality. As always, Ruscha uses language not to explain, but to open a space for contemplation. That Was Then, This Is Now exemplifies his talent for transforming everyday expressions into poetic, open-ended meditations on the passage of time.