Cow 12 By Andy Warhol

Cow 12 by Andy Warhol

It is hard to imagine that this simple screen print of a New Jersey cow played a big role in Andy Warhol’s career. Warhol did not have any real interest in cows, in fact, Ivan Karp was the one to suggest the subject matter and Gerard Malanga, Warhol’s printer chose the photograph. Ultimately, it was what Warhol did with this image that made the final product so interesting and inviting. He chose to use his bright and aggressive color scheme, which gave the humorous impression that Warhol was printing a cow on an acid trip, in order to create a kind of chaos within a mundane image. It was during this time that Warhol furthered his role as the “Prince of Pop” and decided to take a public stand against painting, a medium in which he had previously been utilizing. He wanted to create an educational experience for the viewers, showing them what you can do with the screen-printing process, as opposed to the conventional methods of painting used at the time. He himself was one of the first to say that painting was “dead” and that he was at the forefront of creating a new and exciting art form that took much less effort on his part. Screen-printing was a process that allowed him to more easily make a larger quantity of artwork in less time. Like its’ predecessors, this cow portrait was printed on wallpaper, therefore making prints in good condition very collectable. Prints that are even more valuable are the few that were signed. Warhol signed approximately 100 “Purple Cow” prints in felt pen. The prints that are not signed are still of value as they have been authenticated by the Andy Warhol Art Authentication Board, and each have a unique authentication number.

In Larger Body of Work The Pink Cow on Purple Background is the last of the four-color schemes in Warhol’s Cow series. This particular color-schemed print was published for an exhibition at The Modern Art Pavilion in Seattle, Washington in November, 1976. The color schemes that Warhol published between 1966 and 1976 were “Pink Cow on Yellow Background” (1966), “Brown Cow with Blue Background” (1971), “Yellow Cow on Blue Background” (1971) and finally “Pink Cow on Purple Background” (1976). Although “Purple Cow” was created in 1976, it was an extension of his second show at the Leo Castelli Gallery in Los Angeles in 1966. The opening showed walls covered in wallpaper consisting of repeated large fluorescent pink cow heads on a bright yellow background. Every inch of wall space from floor to ceiling on each wall was covered in these cow portraits. Castelli was so moved by the show, that he went to such lengths as to have professionals install the wallpaper so that the guests could see the artist’s vision.

About the Artist:

Andy Warhol was an American artist who was a leading figure in the visual art movement known as pop art. Andy Warhol’s works explore the relationship between artistic expression, celebrity culture and advertisement that flourished by the 1960s. Andy Warhol’s Marilyn and Andy Warhol’s Soup Cans are some of the most recognized and collectible of his artworks. From Andy Warhol Paintings to Andy Warhol Prints and unique pieces, the artist’s works are available for sale from Guy Hepner.

More than twenty years after his death, Andy Warhol remains one of the most influential figures in contemporary art and culture. Warhol’s life and work inspires creative thinkers worldwide thanks to his enduring imagery, his artfully cultivated celebrity, and the ongoing research of dedicated scholars. His impact as an artist is far deeper and greater than his one prescient observation that “everyone will be world famous for fifteen minutes.” His omnivorous curiosity resulted in an enormous body of work that spanned every available medium and most importantly contributed to the collapse of boundaries between high and low culture.

A skilled social networker, Warhol parlayed his fame, one connection at a time, to the status of a globally recognized brand. Decades before widespread reliance on portable media devices, he documented his daily activities and interactions on his traveling audio tape recorder and beloved Minox 35EL camera.  Predating the hyper-personal outlets now provided online, Warhol captured life’s every minute detail in all its messy, ordinary glamour and broadcast it through his work, to a wide and receptive audience.

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