20 x 13.75 Inches
Alligator, from The Wonderful World of Fleming-Joffe by Andy Warhol
Fleming-Joffe was a small leather-goods company for whom Warhol created advertisements from 1958 until 1963/4. One of the owners, Teddy Edelman, recalled: “He walked in, we loved his work, and we hired him”. Known for their intriguing use of dyed reptile skin, Warhol transformed the company’s image with captivating illustrations for each product line. He also hand-painted a canopy for one of the company’s showrooms and began a series of illustrations, based on a character called ‘Noa the Boa’, for a short film (which was unfortunately never produced) to be shown at a highly-coveted fashion-award ceremony.
More than twenty years after his death, Andy Warhol remains one of the most influential figures in contemporary art and culture. Warhol’s life and work inspires creative thinkers worldwide thanks to his enduring imagery, his artfully cultivated celebrity, and the ongoing research of dedicated scholars. His impact as an artist is far deeper and greater than his one prescient observation that “everyone will be world famous for fifteen minutes.” His omnivorous curiosity resulted in an enormous body of work that spanned every available medium and most importantly contributed to the collapse of boundaries between high and low culture.White Nine Dollar Signs by Andy Warhol shows his obsession with consumerism as an artform.
A skilled social networker, Warhol parlayed his fame, one connection at a time, to the status of a globally recognized brand. Decades before widespread reliance on portable media devices, he documented his daily activities and interactions on his traveling audio tape recorder and beloved Minox 35EL camera. Predating the hyper-personal outlets now provided online, Warhol captured life’s every minute detail in all its messy, ordinary glamour and broadcast it through his work, to a wide and receptive audience.
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