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Market Intelligence 2026

Ed Ruscha

Made in California

Other Editions

Public-market record, relative value and collector decision framework.

1971Color lithograph
Made in California

Ed Ruscha · 1971 · Color lithograph

Prepared for collector, adviser and investor review · Data through July 24, 2026

Executive Market View

A defined market, supported by work-specific evidence.

Primary-Source Sales

5

Top Result

$106,250

Average Realised

$95,850

Date Range

2021–2026

01

The Object

Made in California by Ed Ruscha — an edition with institutional recognition across international auction platforms.

02

The Market

5 primary-source results since 2021. Consistent collector demand with a 2021–2026 price series.

03

The Evidence

Results span 2 auction venues, providing a robust multi-house price series for direct comparison.

04

The Decision

Guy Hepner Gallery provides expert acquisition guidance and private-purchase access below public-auction pricing.

Object Dossier

Ed Ruscha
Made in California

Artist
Ed Ruscha
Year
1971
Medium
Color lithograph
Series
Other Editions
Made in California

Reference image

Comparable Ledger

Primary-source results, verified and documented.

DateVenueEstimateResultSeller Net *
Oct 24, 2021Los Angeles Modern$50,000–$70,000$100,000$65,000
Apr 29, 2022Los Angeles Modern$60,000–$80,000$106,250$69,063
Feb 22, 2023Los Angeles Modern$60,000–$80,000$94,500$61,425
Oct 21, 2025Los Angeles Modern$60,000–$80,000$88,900$57,785
Apr 14, 2026Sotheby's$50,000–$70,000$89,600$58,240

* Seller net based on 65% of hammer price — indicative only; auction house terms vary. ★ Guy Hepner Gallery private sale; not a public auction result and excluded from statistical analysis.

Reading the Ledger

Results are premium-inclusive buyer-cost figures. Estimates exclude buyer's premium. Hammer is shown where publicly available. Only verifiable primary-source results are included.

Methodology

Private sales are noted separately and excluded from statistical calculations. Prices are reported in USD at fixed exchange rates for comparative clarity.

Price Analysis

Price series reveal the market signal clearly.

USD Price History — Maximum Realised Per Year

Individual Sale Results — USD (Dots)

By Auction House

Estimate Midpoint vs Realised — USD

Investment Outlook

Ed Ruscha's Made in California has achieved 5 auction results since 2021, demonstrating…

Ed Ruscha's Made in California has achieved 5 auction results since 2021, demonstrating consistent collector demand across major international houses. With an average realised price of $95,850, this work occupies a strong position within the secondary market for Ed Ruscha.

The top recorded result of $106,250 at Los Angeles Modern in 2022 reflects the sustained institutional appetite for this edition. Results have been achieved across multiple major auction platforms, underscoring the work's broad international appeal and liquidity.

Market analysis indicates sustained collector interest and consistent liquidity across major international markets, positioning Made in California as a compelling consideration for collectors seeking both aesthetic value and market confidence within the blue-chip print market.

Guy Hepner Gallery specialises in authenticated Ed Ruscha works, offering expert provenance research and acquisition services. Our team of specialists can advise on current market positioning and acquisition strategy for this and related editions.

Disclaimer: This report is provided for informational and research purposes only and does not constitute financial, investment, legal, or tax advice. Auction records are sourced from publicly available third-party data and may be incomplete or subject to error. Past auction results are not indicative of future value, performance, or liquidity. Estimated values and market commentary reflect general secondary-market trends and are not appraisals. Guy Hepner Gallery makes no representations or warranties, express or implied, regarding the accuracy, completeness, or fitness for any particular purpose of the information contained herein. Guy Hepner Gallery may hold, have held, or seek to acquire positions in works by the artists covered in this report. This report is intended solely for the private use of the recipient and may not be reproduced or redistributed without prior written consent.

Collector Implication

Works with multi-house, multi-year auction records offer the strongest price transparency. This edition benefits from verifiable international comparables across major platforms.

Acquisition Route

Guy Hepner Gallery offers private purchase at or below public-auction hammer + premium, with expert provenance review and authenticated condition reports.

About the Artist
Ed Ruscha

Ed Ruscha

Ed Ruscha (b. 1937, Omaha, Nebraska) is one of the most significant and enduring figures in American art, a defining voice of the West Coast avant-garde whose influence reaches from Pop Art and Conceptualism through to contemporary painting and photography. Raised in Oklahoma City, Ruscha moved to Los Angeles in 1956 to study at the Chouinard Art Institute — later reborn as…

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