Chris Bracey's newest body of work, "The Seven Deadly Sins" continues his work in the neon and reflector cap medium while representing each of the sins faced by humanity; a bright and energetic take on the faults of mankind.

Bracey's neon work juxtaposes the commercial culture and consumer brand loyalty of the twenty first century with the religious and moral perspective of the seven deadly sins of the ancient world.

The irony of the words "Jesus Loves You" being displayed in a commercial neon and reflector cap advertising sign is a reminder not only of how product and possession driven the human race has become, but also looks to the huge growth of the television and evangelical preachers of the United States.

In the twenty first century, everyone looks for salvation in commerce and socially elevating brands and products to allow them to repent for their sins.

Already in high demand from the art collecting community after his record breaking auction result at Sotheby's, London, Bracey's work is available in extremely limted editions of only two.

The specific date of release and exhibition of Bracey's neon signs at Guy Hepner will soon be announced, in the interim appointments are being scheduled for private previews of select pieces from the series.

 Please contact the gallery for further information and availability. Appointments are available 7 days a week for private viewing and discussing your collecting needs.

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